Amazon product feed

Easily export your WooCommerce products to Amazon and drive quality traffic and sales.

What is Amazon market place

Amazon is the world’s largest online marketplace, boasting over 300 million active customers globally. The platform offers a wide range of product categories, from electronics to clothing and household goods. “That makes it the preferred destination for both shoppers and sellers.” Amazon, an eCommerce powerhouse, has various selling programs. They include Fulfillment by Amazon (FBA) and Amazon Vendor Central. These programs cater to businesses of all sizes.

For WooCommerce merchants, listing products on Amazon can significantly increase visibility and sales. With millions of daily visitors, it presents a prime opportunity to reach a global audience and grow your business. But, to maximize success, a structured, optimized product feed is crucial. A good Amazon product feed manager can help.

Why Should WooCommerce Merchants Advertise on Amazon?

Wide Customer Access: Amazon has over 300 million active accounts and 200 million Prime members. This vast base gives WooCommerce merchants access to millions of potential buyers, making it ideal for boosting sales.

High Buyer Intent: Amazon shoppers have a clear intent to buy. This leads to higher conversion rates than other e-commerce sites. This means that products listed on Amazon are more likely to sell quickly, helping merchants achieve faster returns.

Global Sales Potential: Amazon has marketplaces in over 20 countries. It lets WooCommerce merchants reach international customers. This global presence means you can easily scale your business beyond local markets.

Fulfillment by Amazon (FBA): With FBA, merchants can let Amazon handle storage, shipping, and customer service. This saves them time and allows them to focus on growth, while also using Amazon’s reliable delivery.

Amazon Prime Advantage: Prime-eligible products rank higher in search results. They attract more buyers with fast, free shipping. WooCommerce merchants can boost visibility by using FBA or achieving Prime status.

Greater Trust & Brand Credibility: Amazon’s strong reputation helps merchants win customer trust. As a result, buyers tend to choose Amazon over less-known sites, especially for new or unfamiliar brands.

Advertising on Amazon lets WooCommerce merchants reach a ready-to-buy audience. It expands their reach and uses Amazon’s strong fulfillment services. This makes it a great platform for growing sales.

Amazon Product Feed Specification

To successfully advertise products on Amazon, WooCommerce merchants must meet specific data requirements when creating product feeds. Below are the essential specifications for an Amazon product feed:

Product Title: Up to 200 characters, clear and descriptive without special characters or promotional language like “free shipping.”
Product URL: Direct link to the product page on your WooCommerce site, starting with “https://”.
Product Category: Select the most accurate category to ensure your products appear in relevant Amazon searches.
Price: Include currency (e.g., USD, GBP) and ensure it matches the WooCommerce price.
SKU (Stock Keeping Unit): Each item must have a unique SKU to track and identify inventory.
Image URL: Provide high-quality, focused images (min 1000 pixels on the longest side), with a white background, no watermarks, logos, or additional text.
Brand: List the brand or manufacturer. This is essential for customers to recognize the product source.
UPC/EAN: Include a valid UPC, EAN, or ISBN as a unique identifier, depending on the product and region.
Product Description: Detailed, informative descriptions with essential features, benefits, and usage. Avoid all promotional phrases, contact details, and superlatives.
MPN (Manufacturer Part Number): Needed for manufacturer-specific items.
Shipping Cost: Include accurate shipping information, such as cost, to help customers anticipate total purchase expenses.
Height, Length, Weight, Width: Accurate product dimensions are critical, especially for oversized items, to assist in shipping calculations.
Item Package Quantity: Specify the quantity per package if applicable.
Additional Image: For secondary images that showcase different views or features of the product, ensuring users can see multiple aspects.

These elements are important for making sure product listings are displayed correctly on Amazon.

How to Send Product Feeds to Amazon Seller Central

Sending product feeds to Facebook involves several steps. Here’s a detailed guide:

Install the WooCommerce Product Feed Manager Plugin: This plugin simplifies the creation and management of product feeds.
Select Amazon as Your Channel: Within the plugin, navigate to the Channel Manager and choose Amazon. This action sets up a feed template optimized for Amazon’s specific product requirements, such as SKU, price, title, and images.
Customize Feed Attributes: Use the plugin’s feed editor to map and customize product attributes. Amazon requires essential fields like product title, description, price, images, brand, and GTIN/UPC. You can add any additional fields necessary for your product category, such as dimensions, weight, and shipping information.
Generate and Export the Feed: After configuring all required fields, generate the feed file in an Amazon-compatible format, like XML or CSV.
Upload to Amazon Seller Central: Log in to your Amazon Seller Central account. Navigate to Inventory > Add Products via Upload, then upload your feed file. Amazon will review your product details, and once approved, your products will appear on the platform.

Learn more about selling on Amazon here

Optimization Tips for Amazon Product Feed

Optimizing your Amazon product listings can significantly enhance visibility, attract more customers, and improve conversion rates. Here are some key tips for WooCommerce merchants:

Use Targeted Keywords: Research keywords that customers frequently search for related to your products. Include these keywords naturally in your product title, description, and bullet points to improve search rankings. Amazon’s algorithm favors relevant keywords, so invest in keyword tools or explore Amazon’s search suggestions for ideas.
Craft Descriptive, Accurate Titles: Amazon product titles should be clear, concise, and compelling. Follow Amazon’s 200-character limit. Include the brand, product name, key features, size, and color. Avoid unnecessary words or promotional phrases.
Highlight Benefits in Bullet Points: Bullet points are crucial for quickly communicating a product’s top features and benefits. Focus on the practical value your product offers, such as durability, ease of use, or unique functionalities. Limit to five concise points to keep it readable.
Provide High-Quality Images: Clear, high-resolution images help customers make informed buying decisions. Follow Amazon’s image guidelines with a white background and ensure images show multiple angles, product details, and practical use cases. If possible, include lifestyle images to help buyers visualize the product in real use.
Optimize Descriptions for SEO and Readability: Use the product description to expand on details not covered in the bullet points. Write in clear, natural language, aiming to engage and inform the reader. Include any relevant keywords here as well, but avoid keyword stuffing, which can harm readability and rank.
Set Competitive Pricing: Regularly monitor competitors’ prices and adjust your pricing strategy accordingly. Amazon is a price-sensitive platform, and competitive pricing can help increase sales and even improve search rankings. Consider participating in Amazon’s deals and promotions to attract budget-conscious buyers.
Focus on Customer Reviews and Ratings: Positive reviews improve trust and can lead to higher rankings. Encourage satisfied customers to leave reviews by delivering excellent service and responding promptly to inquiries. Address any negative feedback constructively to show commitment to customer satisfaction.
Take Advantage of Amazon FBA (Fulfilled by Amazon): Products fulfilled by Amazon are often eligible for Prime shipping, which can increase visibility and attract Prime members. FBA also ensures quick delivery and easy returns, which can improve customer satisfaction and conversions.
Use Backend Search Terms: Amazon allows backend keywords that aren’t visible to customers but help with SEO. Add synonyms, alternate spellings, and related terms here without worrying about character count. This is an opportunity to capture searches that may not fit in your title or description.
Regularly Monitor and Update Listings: Review your product performance regularly. Make updates based on new keywords, product updates, or seasonal changes in demand. Amazon’s platform is competitive, so continuous optimization is key to maintaining a strong presence.

WooCommerce merchants can boost product visibility, conversion rates, and sales on Amazon by following these tips. Properly optimizing listings helps products reach the right audience, leading to more purchases.

Why Should You Use WooCommerce Product Feed Manager for Creating Amazon Feeds?

Creating an Amazon product feed that is accurate, up-to-date, and optimized for Amazon’s requirements can be challenging. WooCommerce Product Feed Manager helps merchants. It simplifies feed creation and improves listing quality. Here’s why it’s worth using WooCommerce Product Feed Manager for your Amazon feeds:

Quick and Easy Setup: With WooCommerce Product Feed Manager, you can set up and manage your Amazon product feed directly from your WooCommerce dashboard. The plugin streamlines the complex setup process, making it easy to create a feed that is fully compatible with Amazon’s requirements without needing any technical knowledge.
Amazon-Specific Feed Templates: WooCommerce Product Feed Manager offers built-in templates specifically for Amazon, automatically mapping WooCommerce product attributes to Amazon’s required fields. This simplifies the process of meeting Amazon’s specifications, helping you avoid the common errors that can delay listing approval.
Customizable Feed Attributes: The plugin’s intuitive feed editor allows you to customize and map attributes for Amazon’s specific needs, such as product title, description, price, brand, GTIN, and more. If you need to add unique attributes or modify existing ones, the feed editor provides full control to ensure your products are accurately represented.
Automated Feed Updates: One of the plugin’s standout features is automated feed synchronization. With scheduled updates, your Amazon product feed remains current with your WooCommerce store’s inventory, prices, and product details. This automation helps avoid listing issues from outdated information, reducing manual effort and the risk of overselling.
Supports Multiple Channels Beyond Amazon: In addition to Amazon, WooCommerce Product Feed Manager supports various other channels, including Google Shopping, eBay, and Facebook. This makes it easy to expand your reach by managing product feeds for multiple platforms from one central dashboard.
Efficient Bulk Management: Managing feeds for hundreds or thousands of products can be time-consuming. WooCommerce Product Feed Manager handles bulk feed creation and updates with ease, allowing you to quickly add or edit attributes across large product catalogs. This feature is especially valuable for merchants with diverse and extensive inventories.
SEO Optimization for Better Product Visibility: The plugin enables you to add keywords and optimize product titles and descriptions in a way that aligns with Amazon’s search algorithm. This can improve your products’ visibility in Amazon’s search results, increasing the likelihood of reaching more customers.
Improved Control Over Listing Quality: By using a dedicated feed manager, you maintain full control over how your products appear on Amazon. This ensures that your brand is presented accurately and professionally, contributing to customer trust and higher sales potential.

Choosing WooCommerce Product Feed Manager for Amazon listings simplifies feed creation, ensures accuracy, and boosts product visibility and sales. Its customization and automation features make it essential for WooCommerce merchants aiming for success on Amazon.

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Maximize Your Sales on Amazon with WooCommerce Product Feed Manager

Easy feed creation

Tailor your product visibility with our sophisticated filtering, utilizing every WooCommerce source field.

Product Variations Mastery

Effortlessly include or exclude product variations in your feeds, giving you complete control.

Automated Updates

Set your own schedule and let the tool do the rest, ensuring your feeds are always current and relevant.

Expert Support

Access unparalleled support anytime, with industry-leading experts ready to leverage their feed knowledge to help you reach your goals.

Don’t Miss Out: By not leveraging our WooCommerce Product Feed Manager, you risk falling behind in a highly competitive digital marketplace. Ineffective product feeds can lead to reduced visibility, missed sales opportunities, and a failure to connect with a global audience. Our tool is more than a plugin; it’s your partner in ensuring that your products stand out, attract, and convert.

Start selling on Amazon today