Vergelijk Product Feed for WooCommerce

1. Include Accurate EAN Codes
EAN (European Article Number) codes are essential for proper product matching on Vergelijk.nl, allowing the platform to identify and categorize your products accurately. EANs ensure your products appear in the right comparisons alongside similar items, which can boost their visibility. Be sure every product in your feed includes an accurate, valid 13- or 14-digit EAN.

2. Use Descriptive Product Features
The more product details you include, the easier it is for users to find your products through Vergelijk.nl’s filtering options. Focus on features such as:

• Color: For multi-colored items, include up to two colors (e.g., “Red, Black”). Avoid vague terms, and use the dominant color for shaded products.
• Size: Include all available sizes as individual items to allow users to find the exact fit.
• Material and Weight: Attributes like material (e.g., “leather, cotton”) and weight (e.g., “750g”) help users make more informed decisions and improve product filtering.
• Dimensions: If applicable, include measurements for length, width, and height, formatted clearly in centimeters or millimeters.

3. Choose Precise Categories
Category matching is crucial for improving search visibility on Vergelijk.nl. Choose the category that best aligns with each product, using the lowest-level, most specific option available. For instance, categorize a digital camera under “Cameras > Digital Cameras” rather than a broader category like “Electronics.” Proper categorization aligns with Vergelijk.nl’s structure and enhances product exposure by helping users quickly locate items.

4. Use High-Quality Images
Vergelijk.nl requires a minimum image size of 500×500 pixels for optimal presentation. Follow these guidelines to make your images effective:

• Clarity and Professionalism: Use high-resolution images with a white or neutral background.
• No Watermarks: Avoid logos or promotional text, which can detract from the professional look.
• Multiple Images: Include multiple images for products with variations, like color or model, so customers can view the product in all available options.

5. Optimize Product Titles and Descriptions
Product names and descriptions can impact search rankings and click-through rates on Vergelijk.nl:

• Title Structure: Ensure the product name is clear and includes essential details without promotional text. Keep it concise but descriptive enough to inform users at a glance.
• Unique Descriptions: Write unique, informative descriptions that explain the product’s value and benefits without including promotional or HTML elements. Avoid using long blocks of text to keep it easy to read.

6. Keep Pricing Competitive and Consider Deals
Price is a critical factor for customers comparing products on Vergelijk.nl. Offering competitive prices or adding promotions can make your listing more attractive:

• Promotions and Discounts: Use the “deal” attributes to display special offers like “DISCOUNT,” “CASHBACK,” or “FREE GIFT.” Include the expiration date and redemption details for time-sensitive promotions to drive urgency.
• Original and Discounted Prices: List the original price alongside the sale price to show savings visually, which can increase clicks from budget-conscious shoppers.

7. Ensure Up-to-Date Stock and Delivery Information
Clear, reliable information about stock and delivery times builds customer trust and reduces abandoned carts:

• Stock Levels: Regularly update stock status to reflect real-time availability. Vergelijk.nl allows users to filter by “in-stock” items, so accurate stock data can help your products reach motivated buyers.
• Precise Delivery Times: Specify exact delivery times (e.g., “1 day” instead of “1-3 days”). This helps customers know exactly when to expect their items, improving their experience and reducing the chance of returns.

8. Consider Extra Services and Warranty Options
Adding information on extra services such as warranties, gift packaging, or extended guarantees can add value to your listing. You can include these under the “serviceType” and “servicePrice” fields. Offer options like warranties (e.g., “1 year guarantee”) or packaging services to differentiate your products from competitors.

These optimization tips can help increase product visibility, encourage clicks, and drive conversions, making Vergelijk.nl an effective channel for WooCommerce merchants aiming to expand in the Dutch market.