The feed blog
Practical advice on product feeds, shopping channels and ad performance.
Product Feed Exclusion Rules: The Filter Already Sitting in Your Plugin
Key insights WP Product Feed Manager already has two ways to exclude products from your feed: a static Advanced Product…
21 September 2026
Are Product Videos Worth It for Your WooCommerce Store? What Changed in Google Merchant Center in 2026
Key insights: Video's real payoff has no fixed number: independent research (Google-commissioned BCG study, Baymard usability testing) confirms real influence…
21 September 2026
Advanced Filters Explained: How Conditional Logic Tweaks Can Boost Google Shopping ROAS
If you’re running Google Shopping campaigns, you’ve likely felt the frustration of generic product data limitations. You know that to…
11 September 2026
How to Build a WooCommerce Product Feed for a Feed-Only PMax Setup
You read the case for a feed-only Performance Max campaign and you were convinced. No creative assets, no budget leaking…
11 September 2026
WooCommerce Feed Not Updating? Why “Ready (Auto)” Can Still Be Lying to You
Key insights: “Ready (auto)” is a setting, not proof the schedule ran: a stalled feed produces zero visible errors in…
7 September 2026
How to Test Your Google Shopping Product Titles (Without Touching Your Live Feed)
A client of mine was running Google Shopping on Performance Max. ROAS had slipped to 1.2. We checked bids, audience…
30 June 2026
How to Build a WooCommerce Product Feed for a Feed-Only PMax Setup
Key insights: In feed-only PMax, your product feed is the entire ad. With no headlines, images, or video, the feed…
25 June 2026
How to Set Listing Groups per Asset Group in Performance Max
Every new Performance Max asset group starts with a single listing group: All products. Most stores never change this. Here is how to assign a distinct product selection to each asset group using your product feed.
22 June 2026
Feed-Only Performance Max: How to Stop Paying for a TV Commercial You Never Ordered
I looked at an account recently and saw we were spending tens of thousands of euros on YouTube impressions that…
17 June 2026